An Automated Batch Direct Mail Campaign can greatly increase your ROI and conversion rates. This type of program produces all of your mailers at once, saving you time while increasing response rates. By pre-producing mailers, you can test your campaign and determine whether or not it works. It’s that simple. Here’s how to get started:
Easy to customize
One benefit of automated direct mailing solutions is the ability to customize it for specific customers. For instance, healthcare companies might trigger a personalized rejection letter if they receive a printed version of a digital application form. These automated batch direct mail campaigns are able to implement these customized triggers by inserting a few lines of code into their underlying software. In addition, an automated batch campaign can be set up to respond to certain events, such as certain types of weather conditions.
Postalytics allows you to customize content to meet your specific target audience’s needs. You can easily edit and tweak the content without the assistance of a professional designer. After setting up your campaign, you can send it. According to Marketing Sherpa, 70% of Americans find direct mail to be more personal than any other marketing channel. So, when you decide to use automated batch direct mail, make sure to pay close attention to response rates.
Increases response rates
One great way to increase response rates is to pre-produce mailers for a particular mailing. While this method will cost you more money up front, the return on investment will be worth it in the long run. This method of mailing will also allow you to segment target accounts to reach the right audience. You can also utilize the AIDA formula to determine what to include in a particular mailing. For instance, if your target audience is primarily women, then you may want to consider including information that relates to women.
Oftentimes, inaccurate address data is the culprit behind low response rates. Many businesses spend time and money on designing sophisticated mailers and clever messages, but neglect to verify their mailing lists. This not only hurts response rates, but also costs them money. For this reason, it is essential to integrate software that validates addresses. Advanced bulk address validation software from vendors like Inkit automatically parse the format and verify every address to increase your chances of reaching your customers.
An Automated Batch Direct Mail Campaign saves you time and money on your mailing campaigns. You no longer have to manually prepare mailing lists, type and address every letter by hand, and worry about the postal discounts. Plus, this type of marketing campaign can scale to a larger mailing volume as your business grows. In addition to time savings, an Automated Batch Direct Mail Campaign is also a powerful tool for evaluating the effectiveness of your marketing efforts.
Today, email is overcrowded, with more than 300 billion emails sent every single day. With that volume, direct mail offers a way for you to retain your dominant share of voice among consumers. In addition, you don’t have to worry about negotiating contracts with digital providers. With contact-free automation, your direct mail campaign can be as flexible as you need it to be. It also saves you time and energy.
An Automated Batch Direct Mail Campaign is highly testable, which means that marketers are rewarded with the ability to test and analyze various marketing strategies. Using an automated mail campaign, businesses can measure the performance of a direct marketing campaign, and incorporate what they learn into future campaigns. With the ability to test different types of content, offers, and design layouts, direct mail automation allows businesses to measure the effectiveness of their marketing efforts. As a result, they can improve their performance drastically and see tangible results.
An Automated Batch Direct Mail Campaign can be tested in one mailing, allowing businesses to learn which elements and offers perform best and which ones don’t. This allows companies to determine which aspects of their mailings have the highest potential for response. The Mailing test matrix is made up of individual test cells, each containing a unique combination of elements. The responses from each test cell are then tracked to determine whether the tested elements were successful.
An effective direct mail campaign should focus on measuring ROI, or return on investment. Depending on your goals, metrics, and conversion rates, you can determine if direct mail marketing has helped you meet these goals. Using Sending Platforms can help you measure your ROI. These platforms are designed to enhance your interaction with your campaign’s data, ensuring that you’re getting the most out of your direct mail marketing efforts.
A cost-effective automated batch direct mail campaign will allow you to send out mass quantities for a lower cost. The average direct mail campaign costs between five and fifty percent of the total marketing budget. But direct mail has traditionally been a labor and time-intensive process. Automation is a way to reduce the turnaround time and cut costs while still reaching your targeted audience. And it won’t cost you a fortune either.